Soundrenaline is the biggest music festival in Indonesia, known for their rock genre throughout the years. Over this past couple of years, they have been shifting to other genres and successfully gained various and loyal audience.

From this year onwards, Soundrenaline is reintroduced as a multigenre music and arts festival, 
started by changing its logo.​​​​​​​
This logo is made of stacks of letter with different shapes and materials, which represents the different genre of music, arts, and every other thing inside it. It is a modular logo that can be stacked two lines, four lines, or just one line, making it a quite versatile logo.
Logo configurations
Color palettes 
Typefaces
Material reference
Visual inspiration
Bates CHI & Partners for Soundrenaline 2018

CLIENT
Sampoerna A Mild

CREATIVE TEAM
Creative Director // Reza Maulana
Graphic Designer // Novia S. Achmadi
Sr. Copywriter // Clarissa Pranata
3D Artist // Adam Pamungkas

ACCOUNT TEAM
Account Director // Ario Putranto
Account Executive // Natasha Tirtadjaya

PRODUCER TEAM
Indra Rusmiland
SOUNDRENALINE 2018
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SOUNDRENALINE 2018

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Published:

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