Fabian Rüther's profile

Parker: The World in Words.



A integrated campaign for the Parker Pens Sonnet Special Edition. 
Digital content, campaign visuals, microsite and flatlays supported 
the launch of the new range of Parker Pens. 



The birthplace of the idea: When we travel, we experience uniquely beautiful and often indescribable moments.  
Moments that live in the thick of the surreal: the life-changing encounters, the fascinating split-seconds that can't be captured with a smartphone camera. Moments that live through its rich details and that are often hard to put in words. The new Sonnet Special Edition from Parker, is designed to allow travelers to capture those moments and to put the world into words.








Enough words, watch the hero film – 






Watch the cut down. Its just 30sec anyway –  






Key Frames – 
(But do watch the films)







Campaign Visual & InStore Flatlays – 







Microsite–






Got questions? Get excited!
fabianandfriends.com






Parker: The World in Words.
Published:

Owner

Parker: The World in Words.

Digital campaign to launch the new Parker Pen special edition.

Published: