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    Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Min… Read More
    Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Minister Brewery, we focused on the author's approach to the brand image and breaking down with beer cliches.  Richly illustrated packaging is an important part of the brand's world – in a surprising and humorous way, they tell the story of individual styles of beer. The premiere of a new beer is always announced by a gif – created on the basis of a selected label element. The young spirit, urban and artistic positioning of the brewery packaging is the result of discussions with the brand owners, which are our friends and long-term clients – including common projects as first edition of the Minister Beer and the visual identity of the craft beer pubs Ministry of Brewery. Read Less
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Minister Brewery
Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Minister Brewery, we focused on the author's approach to the brand image and breaking down with beer cliches. 

Richly illustrated packaging is an important part of the brand's world – in a surprising and humorous way, they tell the story of individual styles of beer. The premiere of a new beer is always announced by a gif – created on the basis of a selected label element.

The young spirit, urban and artistic positioning of the brewery packaging is the result of discussions with the brand owners, which are our friends and long-term clients – including common projects as first edition of the Minister Beer and the visual identity of the craft beer pubs Ministry of Brewery.

Browar Minister
Czy na zatłoczonej, rzemieślniczej półce można się jeszcze wyróżnić? Tworząc wspólnie z ilustratorką Kingą Offert tożsamość wizualną Browaru Minister postawiliśmy na autorskie podejście do wizerunku marki i przełamywanie piwnych schematów. 

Bogato ilustrowane opakowania są ważną częścią świata marki – w zaskakujący i humorystyczny sposób opowiadają historię poszczególnych styli piwa. Premierę nowego piwa zawsze zapowiada gif – stworzony na podstawie wybranego elementu etykiety.

Młode duchem, wielkomiejskie i artystyczne pozycjonowanie opakowań browaru to wynik dyskusji z właścicielami marki, z którymi łączy nas przyjaźń i wieloletnia współpraca – m.in. przy pierwszej odsłonie piwa Minister oraz tożsamości wizualnej pubów Ministerstwo Browaru.
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