Project: Logitech Packaging concept
Resume: Packaging that seeks to improve the company’s visibility in the global market in order to inspire people to use the product, and therefore they can create and achieve amazing things.
Problem: Logitech has been one of the global technological leaders over the last year, bringing products with high quality materials as well as a high sense of aesthetics. The main problem found in the actual Logitech packaging is that out in the market, in over 100 countries, Logitech does not manage to differentiate itself from other technological companies once the product is on the rack. Logitech has changed its brand identity over the last year but only in digital format and not in the actual product line.
Solution: C-Logitech seeks to bring the actual brand image to life by giving the product protagonism in the different stores and distribution centers. C- Logitech achieves this throughout simple lines and colors that show the different existing products.