Hay Dairies is the only goat farm in Singapore since 1988. The main product is goat's milk, which is freshly milked every morning and shipped to customers islandwide. Goat milk often has a musky, "goaty" smell and flavour that turns away customers, but due to Hay Dairies' excellent control over their goats' health, food, and environment, the milk produced has little of the "goaty" smell and taste.
However, many Singaporeans have a negative impression of goat's milk in general, due to the smells and tastes of imported goat's milk. As such, for our branding and advertising exercise, we wanted to portray Hay Dairies as a local brand dedicated to fresh, great tasting goat's milk.
