This grenade shaped box includes a festival ticket, a poster that doubles as a mask and graffiti stencil, an interactive booklet with tons of useful information, and even a "wow" factor (a surprise jumping snake in a can).

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The key was to preserve the spontaneous, do-it-yourself feel of the "surprise" music festival while actually communicating specific, concrete details.

 

The Guerrilla Fest Promotion package won a District 3 "Best In Show" and Gold ADDY in 2013.