Branding for Flowers Manuela
MYSTERIOUS & MARVELLOUS BLOOMS SOURCED LOCALLY
MYSTERIOUS & MARVELLOUS BLOOMS SOURCED LOCALLY
Flowers Manuela were moving to a new location
within Wellington, and wanted to compliment
within Wellington, and wanted to compliment
the move with a rebrand and new website. They
approached us to develop a unique brand that
spoke the language of their style and new store.
spoke the language of their style and new store.
The project began with the bespoke logo, a
playful yet sophisticated design solution with
a decorative, organic style. The illustrative 'M'
in the logo design includes an arrangement of
unique floral elements, with favourite flowers,
plants and insects picked out by the owner
herself, Manuela.
The M design took inspiration from the arts and
The M design took inspiration from the arts and
crafts movement. This period of design in the
late 1800s embraced ornate and often floral,
decorative initials in text layouts. The arts
and crafts movement also saw the development
of highly decorative floral pattern designs that
resonated with the eclectic floral style and
aesthetic direction of Flowers Manuela.
aesthetic direction of Flowers Manuela.
Following the logo design came the development
of print collateral, signage and mobile-responsive
of print collateral, signage and mobile-responsive
website. To showcase the moody, eclectic style of
the new store and florals, we also undertook a
series of photoshoots to exhibit the store on the
website, such that customers feel the essence of
being in the store, even if ordering online.
The Flowers Manuela brand emits a powerful,
enchanting personality that sets them apart from
other local florists. The identity design and
photography showcase their unique floral style
and both compliments and enhances their new
premises. A delightful escape into floral utopia.
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Logo Design & Business Cards
Store Photography
Responsive Website
Store Signage
