Flowers Manuela were moving to a new location
within Wellington, and wanted to compliment
the move with a rebrand and new website. They
approached us to develop a unique brand that
spoke the language of their style and new store.
The project began with the bespoke logo, a
playful yet sophisticated design solution with
a decorative, organic style. The illustrative 'M'
in the logo design includes an arrangement of
unique floral elements, with favourite flowers,
plants and insects picked out by the owner
The M design took inspiration from the arts and
crafts movement. This period of design in the
late 1800s embraced ornate and often floral,
decorative initials in text layouts. The arts
and crafts movement also saw the development
of highly decorative floral pattern designs that
resonated with the eclectic floral style and
aesthetic direction of Flowers Manuela.