- OLD DESIGN -
Previous to 2011, all the Authentic Fan cheer cards consisted of a white mesh jersey background for all teams. The Marketing team at Comcast SportsNet (later became NBC Sports Bay Area) approached me for a rebranded look of the Authentic Fan marketing campaign.
Previous to 2011, all the Authentic Fan cheer cards consisted of a white mesh jersey background for all teams. The Marketing team at Comcast SportsNet (later became NBC Sports Bay Area) approached me for a rebranded look of the Authentic Fan marketing campaign.
- RE-BRANDED DESIGN -
A lot of fans were displaying the cheer cards in the windows of their home or business. In addition they were even displaying them in their offices at work or at home. I felt it made sense to have each team's respective primary color be the background while giving the new Authentic Fan logo and team logo maximum contrast. This way the cheer card screams the team brand and color scheme a mile away.
A lot of fans were displaying the cheer cards in the windows of their home or business. In addition they were even displaying them in their offices at work or at home. I felt it made sense to have each team's respective primary color be the background while giving the new Authentic Fan logo and team logo maximum contrast. This way the cheer card screams the team brand and color scheme a mile away.
- BACKSIDE OF THE CHEER CARD -
to compliment the front of the cheer card, the back is always filled up with a design.
the back typically contains a design with the season schedule, player(s) or a playoff themed. Here are a few designs I have done over the years.
to compliment the front of the cheer card, the back is always filled up with a design.
the back typically contains a design with the season schedule, player(s) or a playoff themed. Here are a few designs I have done over the years.
