The brainchild of Ksenia Karpenko, Brand Sommelier of Wine Religion; The Potato Project is on a mission to show the nation that the humble potato can be more than just something you have with beans.
The Potato Project were due to open their first eatery in Soho and needed a brand to adorn the building. That’s where we came in.
After getting our hands dirty with potato printing, we developed the brand’s identity and essence, culminating in the brand being rolled out over various touchpoints across the restaurant.
The BrandManifesto "It's what's inside that counts" coupled with the relaxed, tongue in cheek tone of voice has helped The Potato Project become a huge success with their second restaurant now open in Boxpark Croydon.