MAGMA - Energy Drink
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Graphic Design
Magma
Packaging

 
 
Magma is the energy drink with an easy-to-remember brand name. The concept is based on the idea, that the "Magma" beverage as well as the actual magma represents the fluid source of energy.

All the given concepts are based on two main ideas: ice and light emission. Here, light emission stands symbolizes the occurrence of magma, whereas ice stands for refreshment source. Besides that, the concept of cracked ice calls for a slight illusion in the minds of customers, letting them feel like inside the cold bottle, which is especially relevant during the hot sunny days.

The concept has two main targets:
1. To attract the customers and to stand  out from the numerous other beverages offered currently at the market.
2. To create a simple and strong associations with our brand, through the modern and distinct package design.
 
Thanks for watching and your appreciation!
 
 
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MAGMA - Energy Drink
6132
29236
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Published:

MAGMA - Energy Drink

Magma is the energy drink with an easy-to-remember brand name. The concept is based on the idea, that the "Magma" beverage as well as the actual Read more
6132
29236
142
Published:

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