Proud Mary goes back to the middle ages with the Yper Museum and the campaign #middleagesago
In order to give content and shape to the launch campaign for the opening of the new Yper Museum, the city has issued a public tender, won by Proud Mary. Proud Mary developed the communication strategy and the creative concept for the campaign, under the title #middeleeuwledengeleden (the emphasis of the museum is on the Middle Ages).
The campaign - which can be seen in magazines and newspapers, on regional television and also on social media - is built around a series of visuals in which the link is laid between elements / objects / themes from the museum (and the Middle Ages) and contemporary phenomena each time with a wink or a humorous note. In this way, a bridge is created between generations and over the centuries in a low-threshold way.
