Solution
At the beginning we made an analysis about QAVA's new activities, target, values, etc. to find the ideal naming. It was necessary to create a name easy to remember and to apply as QAVA. This name was completed with one part of the old name "Martín Afinador", because it was a recognized name in cheese sector.
QAVA x Martín Afinador
The Client
QAVA x Martín Afinador is a cheese shop where people can taste and enjoy dairy products from Spain. Products selected in origin and ripened by José Luis Martín. This shop is placed in one of the more crowed streets in the middle of Salamanca's district in Madrid.
QAVA x Martín Afinador is a cheese shop where people can taste and enjoy dairy products from Spain. Products selected in origin and ripened by José Luis Martín. This shop is placed in one of the more crowed streets in the middle of Salamanca's district in Madrid.
Problem
After this new placement, they were placed in Barcelo Market in Madrid with a confused and inconspicuous brand image . Take the leap of a new and own location where, in addition to selling cheese, they will be conducted tasting sessions, cheese-making training courses, product presentations, etc. required a name and image with more impact and according to the new working line that they focused on.
After this new placement, they were placed in Barcelo Market in Madrid with a confused and inconspicuous brand image . Take the leap of a new and own location where, in addition to selling cheese, they will be conducted tasting sessions, cheese-making training courses, product presentations, etc. required a name and image with more impact and according to the new working line that they focused on.
Solution
At the beginning we made an analysis about QAVA's new activities, target, values, etc. to find the ideal naming. It was necessary to create a name easy to remember and to apply as QAVA. This name was completed with one part of the old name "Martín Afinador", because it was a recognized name in cheese sector.
Finishing we made logotype. Cutting, knife and cutting board give us the concept of the straight lines that compose the logo. The oblique lines of Q, A and V create a rhythm and balance in the shape.
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El Cliente
QAVA x Martín Afinador es una tienda de quesos donde catar y disfrutar de productos lácticos de origen nacional. Productos seleccionados en origen y afinados por José Luis Martín. Se encuentra en pleno barrio de Salamanca de Madrid en una de las calles más concurridas.
Problema
Su ubicación anterior, en el mercado Barceló de Madrid se acompañaba de imagen confusa y poco visible. Dar el salto a un local propio donde, además de vender el queso, se realizarán catas, cursos de formación, presentaciones de producto, etc. requería un nombre e imagen más impactante y acorde con la nueva línea de trabajo en la que se centraban.
La Solución
En un primer momento realizamos un trabajo de análisis con respecto a las nuevas actividades que desarrollaría QAVA, público objetivo, valores, etc. para crear un nombre fácil de recordar y aplicar como es QAVA. Este nombre se complementa con Martín Afinador, un nombre ya reconocido en el sector que se refiere a la labor que José Luis Martín lleva realizando desde años.
Posteriormente llevamos a cabo la imagen. Conceptos como corte, cuchillo y tabla nos aportan las líneas rectas que componen el logotipo. Las líneas oblicuas de la Q, la A y la V crean un ritmos y equilibrio en las formas.
THANKS!
