Putting bread on Irish tables for over forty-five years, Brennans is a heritage brand loved up and down the country.

With their campaign, ‘Keep it simple. Keep it fresh.’, they wanted to remind people of the simple pleasures that a slice or two of Brennans could bring, from cosy tea and toast to the hallowed crisp sandwich.

When designing the look and feel for this campaign, the distinctive Brennans packaging was stripped back to its most basic elements, exploring just how unmistakable this brand has become. 

Thanks to the Brennans Family, Michael Craig, Jim Donnelly, Simon Killeen, Dean Ryan, Leo Bartoli, Matthew Mooney and Cesar Tovar.