These are a few sample creatives for the pitch presentation of Big Laundry - an on-demand laundry service. The brief was to create a positioning for the brand that communicates to their target audience (working professionals both men/women, upper middle class professionals/business people and bachelors working in lucrative jobs) something more than just washing clothes, but rather the emotion of people who would like to put their laundry time to better use.
Talking points chosen for this brand was water conservation and aspiration of potential customer.
Talking points chosen for this brand was water conservation and aspiration of potential customer.
This is the overall theme behind Big Laundry's story to their target audience - Behind every busy person is a pile of dirty laundry.
It is a play on the popular phrase 'behind every successful man is a woman'. This aims to encourage people to go on and do great things in life while Big Laundry takes care of their mundane work of washing clothes.
It is a play on the popular phrase 'behind every successful man is a woman'. This aims to encourage people to go on and do great things in life while Big Laundry takes care of their mundane work of washing clothes.
Behind every successful person is a pile of dirty laundry.
It is a play on the popular phrase 'behind every successful man is a woman'. This aims to encourage people to go on and do great things in life while Big Laundry takes care of their mundane work of washing clothes.
It is a play on the popular phrase 'behind every successful man is a woman'. This aims to encourage people to go on and do great things in life while Big Laundry takes care of their mundane work of washing clothes.
This is a long copy creative using the theme of conservation (of energy, self, time, money and water). The ad exaggerates the point of saving energy, time, money and even the planet just by going for the smart option of Big Laundry that uses very less water and eco-friendly detergents.
In a way, the gargantuan task of saving the planet could start from just one small dirty cloth.
In a way, the gargantuan task of saving the planet could start from just one small dirty cloth.
An edgy, minimalistic take on "Do Big Laundry" concept. This uses the tone of fear and humour to communicate the power of Big Laundry's service. The image is used to drive eyeballs and the text directly appeals to the TG to take action.
