This client didn't have a brand name in mind for their business model, so the name I created for them was PhysioLab. Working directly with the NFL, this company has developed an app that gathers all of the health data from the athletes during games and practices from a FitBit wearable that each player has. Scientists and Nutritionists are the main users but fans of the app also have access for their own personal use. My interpretation was to provide a logo that had a focal point around a wearable, such as a fitbit, incorporated onto a moving player, such as a quarterback. The green was to help fill some of the negative space and also relate a football field view. Let me know what your thoughts are. Id truly appreciate it! Enjoy.