COAST 2 COAST ATMS
Coast 2 Coast ATMS (located in Milwaukee, Wisconsin) specializes in mobile ATM service,
placement and processing for businesses & events throughout the United States.
When discussing the project with my client; it was explained to me that the overall look should be recognizable, memorable & visually something everyone can relate with. Since the ATM industry is all about convenience and access to your money, my initial thoughts involved how I could integrate the look of real money into the overall brand to successfully brand the company throughout all the required design work. After discussing my suggested direction & mock-ups with my client, the decision was chosen on creating many different textures & colors that mimicked the look of
real money and incorporating it throughout the brand while using typography to compliment the style.
Coast 2 Coast ATMS has serviced such events as The Milwaukee Air & Water Show,
2012-2014 Wisconsin State Fair, Racine County Fair & more.
The completed design work included: logo / branding, corporate identity, social media, print & web design.