One of the bigger promotions of the year is a tournament of theologians for Logos March Madness. We did a redesign of the landing page in 2017 to help with the user flow.
When someone went to vote, they would be presented with a modal that would take them step by step through voting. We wanted to make sure customers were signed in to vote so the sign in box appeared as a step in the flow if necessary. Customers could see how well their pick was doing and would get a small confirmation check mark after they cast their vote.
These are some early explorations of color and type. We break the brand a bit more than usual for this promotion because it is more fun in nature and we get a lot of excitement around it.