Yum Yum Tree – a food court chain in the Middle East – needed a transformation to conform to emerging global trends. In a world where Young Arab Millennials are becoming increasingly social, only brands that are agile and quick to adapt are able to thrive. This led to a complete rebranding of the chain, starting with a revamped logo and trendy name: The Station by Yum Yum Tree.

New logo design for The Station

The transformation sees the brand evolving from a mere food court to a Third Place: a place for consumers to linger, hang out with friends, dine, exchange ideas, and relax with family.