exhale
Identity Design
An intensive brand identity snap assignment completed over the course of two weeks. I first had to create a company based on our values and interests. Then I had to brainstorm 200 company names and design 100 logos based off the names most fitting.
My values and interests have propelled me to create a video game publishing company that strives to make people think outside their daily routines and instill a sense of optimism that could motivate them to live better and be more socially conscious. The games created by the company intend to elicit emotional and intellectual responses, similar to feelings evoked by viewing art. The intent is to bypass negative stigmas of video games (gender stereotyping, violence, etc) and create platforms where positivity and teamwork are encouraged.
Final Logo
200 Company Names
100 Logo Designs
