Each year Crystal Engineering would host it's distributors from around the world at what was tilted as the annual distributor meeting. This meeting has been held in various locations spanning the globe, but primarily exotic or luxury-styled destinations. The invitations and collateral had the flexibility to be off-brand, custom and fun. All invites were hand cut, and printed locally due to the typically low volume (and extended rage of options short runs can provide).
In 2010 the invites were printed on Esse pearlized white paper stock. Using the Cruise Ship destination as a theme, the silhouette set the style, and was represented in different ways across the various collateral pieces created for the event. The pearlized texture made the water come alive, and the fold style allowed the important information to be available, but hidden, not to detract from the initial impression upon opening.
2011 was held at a luxury resort in Vietnam, and imagery made available by the resort marketing team was utilized. A pool-side shot, the tones were rich enough to shine through on the metallic silver stock. Encased in a velvety brown envelope, the simple, but informative, invitations allowed two sides of information, was one revealing the general information, portraying the invitees name and company proudly, while the flip-side housed a personalized letter and at-a-glance information.
2012 brought the event close to home. Held in beautiful Avila Beach, California, the invite was a rush job, being set aside for when "more time" was available. When "more time" didn't happen, a quick illustration and some fun, bold colors were put in action, with the event location as the theme. Using whimsical vector shapes, the stylized crashing waves against the lighthouse allowed for uniformity across the different event elements.