Fruits and vegetables grow in different sizes, shapes, and colors. However, the market criteria for the perfect products results in a waste of about 30% of farmers' production in Europe. FLAW4LIFE is a project against food waste due to the appearance that simultaneously promotes a responsible, local and sustainable consumption.
The Brand Identity & Art Direction for Flaw4life is based on an organic and dynamic identity formed by imperfect textures and shapes that are reproduced all along the visual system with a consisting color and typographic scheme.
The Brand Identity & Art Direction for Flaw4life is based on an organic and dynamic identity formed by imperfect textures and shapes that are reproduced all along the visual system with a consisting color and typographic scheme.
Several collaterals as posters and tote bags
Flyers and presentations
Postcard series
Storyboard, Illustration and Motion Direction of the dissemination video.
Fruta Feia's animation video on how to fight food waste due to appearance. Animation by Unomas
