This project is a brand identity design for Rent ‘Em Spoons.  Rent ‘Em Spoons is a restaurant that gives its customers free soup while they “rent” out the spoons.  The business is an idea from the 90’s television show Martin.  Martin had some extra money and wanted to start a business.  He asked his friends for ideas and his buddy Cole came up with the concept of Rent ‘Em Spoons, you rent them spoons and give them soup for free.  Martin passed on the ridiculous idea and here we are today. 

So this is the vision I had for this small Detroit restaurant, a family friendly  eating place that specializes in soups from around the country, as well as other foods and desserts that you need to “rent a spoon” to enjoy.