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    This is a poster campaign for Ariel washing detergent
Ariel - Unsew
Saatchi & Saatchi, Romania

The brief for 'Unsew' campaign was to demonstrate how Ariel removes dried-in stains that are absorbed deep in the fabric.

The toughest stains to remove are dried-in ketchup, coffee and grass stains, this why we chose these particular stains.

It was created by my Saatchi & Saatchi Romania team while I was CD on P&G's Ariel business.