Mighty Hoopla is a 15,000 capacity music festival, the brain child of legendary club nights Sink The Pink & Guilty Pleasures. With freedom, expressionism, colour and fun at the heart of the festival, everybody is welcome.

Taking influence from art toys and alternative culture we developed a bright and engaging brand culminating in a 50% uptake from the previous years ticket sales.

Work created whilst at East Creative. Artworker: Natrah.Barragry. Photography: Gavin Mills & Luke Dyson
Hoopla '18
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Hoopla '18

Festival branding and character design
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Tools