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L'Oréal: The future is all about you!
A long story short
At the end of 2015, I received a request from Loreal to design a video that describes a possible future and authentic scenario in which, thanks to the latest technology and networking, the transformation of a customer journal into a candidate journey is visualized.

Attention: Since the solo video was deleted on YT, I found it as part of Linkedin's Talent Connect Keynote starting at 31:51 minutes.
Setting:
Visually, the impression of an near future should arise. Besides existing devices I developed the idea of an interactive mirror as hero element. The basis for this was provided by the first prototypes that we had seen at electronic shows and exhibitions, considering what they might look like in the next generation or the generation after that.
Tasks
Besides the conception I was responsible for the complete realisation and completion of the video: Model casting, location scouting, shooting schedule creation, cinematic work as well as postproduction and dubbing. Due to the amount of work,
I involved my company, LS5 / Digital Media to increase my capacity.
UI-Elements
Especially for this video we created the complete user interface for the mirror scenes as well as a corresponding adaptation of the existing "TIFT"-app to remain in the visual language of the setting.
L'Oréal: The future is all about you!
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L'Oréal: The future is all about you!

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Published:

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