This summer, we launched For Goodness Shakes in digital with a brand new social campaign. The ready-to-drink protein drink was targeted at the strivers of the world — from power walkers to weekend swimmers, yogis and CrossFit fiends. We wanted to talk to anyone who got up, got out and pushed themselves to feel and look good again.

Our launch campaign included a launch strategy which included paid social and influencers.

KEY VISUAL
Introducing the new key visual on social media.


PRODUCTS
Introducing the new packaging on social media.


FEEL GOOD IN 5
Introducing the concept of Feel Good in 5 on social media.


THAT FEELING



YES YOU CAN
Credits:

Creative Director Michael Scantlebury
Strategy Director Dan-Deeks Osburn​​​​​​​
Design Director Adeline Chong
Creative Copywriter Alex Kosterman
Junior Social Creative Emily Savage
Midweight Visual & Motion Designer Lise Dessons
Junior Designer Michelle Gasser
Account Director Esther Procee
Project Manager Mimi Kilpatrick
Client Partner Coris Leachman

For Goodness Shakes - Feel The Good
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For Goodness Shakes - Feel The Good

For Goodness Shakes social content animations
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