This summer, we launched For Goodness Shakes in digital with a brand new social campaign. The ready-to-drink protein drink was targeted at the strivers of the world — from power walkers to weekend swimmers, yogis and CrossFit fiends. We wanted to talk to anyone who got up, got out and pushed themselves to feel and look good again.
Our launch campaign included a launch strategy which included paid social and influencers.
Introducing the new key visual on social media.
Introducing the new packaging on social media.
FEEL GOOD IN 5
Introducing the concept of Feel Good in 5 on social media.
YES YOU CAN
Creative Director Michael Scantlebury
Strategy Director Dan-Deeks Osburn
Design Director Adeline Chong
Creative Copywriter Alex Kosterman
Junior Social Creative Emily Savage
Midweight Visual & Motion Designer Lise Dessons
Junior Designer Michelle Gasser
Account Director Esther Procee
Project Manager Mimi Kilpatrick
Client Partner Coris Leachman