Done at ZAK.
Sunday in Soho is a healthy, fast-casual dining experience bringing a little bit of New York to Paris. We set out to create a brand identity for Sunday in Soho and the restaurant that aligned with the company’s goal of providing an authentic American experience in Paris. We drew inspiration from the restaurant's roots in New York, creating simple yet playful brand elements appearing on a variety of printed materials. This influenced the art direction of the space, which carries the same playful tones and colors throughout.
Sunday in Soho is a healthy, fast-casual dining experience bringing a little bit of New York to Paris. We set out to create a brand identity for Sunday in Soho and the restaurant that aligned with the company’s goal of providing an authentic American experience in Paris. We drew inspiration from the restaurant's roots in New York, creating simple yet playful brand elements appearing on a variety of printed materials. This influenced the art direction of the space, which carries the same playful tones and colors throughout.
