We were asked to redesign the logotype of the sub-brand of the prestigious Italian paper company Fedrigoni in Spain – Fedrigoni Club – and to design the commemorative symbol for their 10th year anniversary in the Spanish market.
We also designed several print collaterals that were idealised as a welcome pack for the paper-lover community. Created with premium papers that speak directly to a high-end design industry, the colour and material scheme enhance a creative and elegant range of black, grey and silver that are consisting throughout the brand's communication materials.
One of the most complete aspects of the project was redesigning the brands website, aiming to hub designers creations and captivate the community of paper-lovers interests. We intend to give a visual approach that enhanced the photography content and was displayed in a contemporary layout. We also developed the brand digital communication assets and created textual and visual content for the corporate website, blog and social media of Fedrigoni Spain and Portugal.
We also worked on the photography art direction for catalogues and promotional items.