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    We were asked to redesign the logotype of the sub-brand of the prestigious Italian paper company Fedrigoni in Spain – Fedrigoni Club – and to des… Read More
    We were asked to redesign the logotype of the sub-brand of the prestigious Italian paper company Fedrigoni in Spain – Fedrigoni Club – and to design the commemorative symbol for their 10th year anniversary in the Spanish market. We developed several print and digital collaterals for the brand, including the redesign of their website that aim to hub designers creations and paper lovers interests. Read Less
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We were asked to design the commemorative symbol for Fedrigoni Spain 10th year anniversary. The prestigious paper company also asked us to redesign the logotype of their sub-brand – Fedrigoni Club – an online and offline hub for the creative community.
Animation of the 10th year Commemorative Symbol
Redesign of Fedrigoni Club logotype
Color Scheme
Stationary Design
One of the most challenging aspects of the project was redesigning the brands website, aiming to hub designers creations and captivate the community of paper-lovers. We aimed on a visual approach that enhanced the photography content and displayed it in a contemporary layout. Workship also developed the brand digital communication assets and created textual and visual content for the corporate website, blog and social media of Fedrigoni Spain and Portugal.
We designed several print collaterals that were used as a welcome pack for the paper-lover community. Created with premium papers that speak directly to a high-end design industry, the colour and material scheme enhance a creative and elegant range of black, grey and silver that are consisting throughout the brand's communication materials.
Postcards and Stickers
Fedrigoni Club Welcome Pack: Origami Card Holder + Paper ruler + Postcard and Stickers
We also worked on the photography art direction for catalogues and promotional items.
Art Direction for Product Photography
Newsletter Design