We were asked to design the commemorative symbol for Fedrigoni Spain 10th year anniversary. The prestigious paper company also asked us to redesign the logotype of their sub-brand – Fedrigoni Club – an online and offline hub for the creative community.
One of the most challenging aspects of the project was redesigning the brands website, aiming to hub designers creations and captivate the community of paper-lovers. We aimed on a visual approach that enhanced the photography content and displayed it in a contemporary layout. Workship also developed the brand digital communication assets and created textual and visual content for the corporate website, blog and social media of Fedrigoni Spain and Portugal.
We designed several print collaterals that were used as a welcome pack for the paper-lover community. Created with premium papers that speak directly to a high-end design industry, the colour and material scheme enhance a creative and elegant range of black, grey and silver that are consisting throughout the brand's communication materials.
We also worked on the photography art direction for catalogues and promotional items.