⎯  I shot both stills and moving images for a local Axe campaign that was created by the agency CuboCC. In this particular project, I worked as a creative and photographer. We wanted to show that any type of man/person was welcomed to use the deodorant. It was one of the first big-name brands to feature a Drag Queen as the lead character.

For more, please go to my page or follow me on Instagram @maltchique
For more, please go to my page or
follow me on Instagram @maltchique

Axe
Published:

Axe

Localization campaign for Axe's new brand positioning

Published: