The Manufacturing Institute are European leaders for manufacturing courses. They have high profile clients such as Kellogs and Jaguar Landrover who get a great ROI from delegates going on programmes. They were looking for a modern, responsive digital site to across their values and proposition It needed to be easy navigate and showcase the complex offering of their courses. With a public service remit, they also needed to advertise careers on the site, this needed bespoke functionality creating.

During our research we found that The Manufacturing Institute’s unique selling point was making great engineers. They split their courses into three sections. Inspire, Educate and inform. All the delegates can flow through this whole process or enter a section depending on their knowledge levels. The end result is amazing engineers and business leaders who create an ROI through improved performance and increased efficiency.

To communicate this message we created The Excellence Factory. We visualised this by showing the key areas in a factory process flow blueprint.

Branding, creative concepts, prototyping, UX, website build, responsiveness, course booking, e-commerce system