NIKE by YOU Chinese New Year 2018

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CHINESE NEW YEAR 2018

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To ring in the Year of the Dog, we were commissioned by Nike to create illustrations for the Nike by You in-store customization program.

These striking illustrations merged inspirations from basketball courts and mascots, as well as Chinese cultural elements such as paper-cutting and red color. They were brought to life on tees, patches and pins, available cross Shanghai and Beijing stores.

Many thanks to everyone involved

& happy (and prosperous) Year of the Dog you all!

NIKE by YOU Chinese New Year 2018

Published: July 3rd 2018

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