Haze is a brand of sake marketed to the open minded New Zealander that is ready to try something different. Haze sets itself a part from other sake brands as it is designed to be marketed towards a western market, whilst still playing attribute to its Japanese roots.
Haze is the bridge between Japanese Sake and New Zealanders. Often if you don’t know what you are drinking you shy away from it and stick to what you know. But, Haze offers the opportunity to be conformably adventurous, trying something different, but understanding exactly what you are drinking.
Haze offers a variety of flavours for all taste buds, including Peach, Pure and Cloudy. By having these three flavours readily available at bottle stores, the name Haze will become synonymous with sake in New Zealand.
The packaging of Haze offers the marriage of two cultures, it encourages and entices the consumer to be inquisitive about the uniqueness of the product. By being so vastly different from what is on the market already Haze is able to create a distictive brand identity in the mind of the consumer.
Haze is the platform that allows consumers to step away from their ordinary liquor and into the new and exciting adventure of Sake.