I named the company "AltaVair" during Guggenheim Aviation Leasing's full rebranding process. My role on this project was as UX Designer while at V2works.
Guggenheim Aviation partners required a complete re-brand of their company, including a new name, identity, collateral, photography, and website.
Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market.
The new site was designed and developed to reflect Altavair’s key brand values, and also express their uniquely innovative interactions paired with phenomenal integrity. The polished site conveys Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele.
The site features a streamlined, user-friendly layout, mobile-friendly information architecture, parallax elements, and an advanced mapping tool. It was designed to meet the requirements of an increasingly digital customer base, and can be viewed on smartphones, tablets, and other mobile devices without loss of functionality. From each page, customers can easily download a company fact sheet or request more information from each of the global locations. The site was equipped with a Content Management System that allows for easy updates, edits, and management of content by the Altavair staff.
PROJECT REQUIREMENTS
Brand Development
Web & Mobile Interface Design
User Experience and Interaction
Wireframing and Prototyping
CMS Integration
QA & Maintenance
