Streetwise 2 has always been the meal for The Streetwise.
But times have changed and so has the streetwise mindset. We needed to move with our market, hero a new mentality and become the meal for The Streetwise of the future: The guys who know how to put the right things together to create something fresh.
So we hit up the streets of Durban to tell the story of 'The Distruction Boyz' – a DJ duo who took inspiration from the streets, spotted the gap and combined all the right things to take the brand new music genre, GQOM, to the next level.
This concept was then carried through to radio to tell hustlers that their favourite meal was back at their favourite price of R29,90. We used the D-Boyz' Madness track, as well as some pretty expressive SFXs, to disguise this rather retail message.
'VrrRRKAKA the beat' means 'They switched up the beat'
'OrooKAZOOOKA bass' means 'They added some bass'
(If you were streetwise you would have known that)
As for the digital side of things...
We gave people the chance to win a trip to see the Distruction Boyz LIVE IN BARCELONA. Say whaaat?! Yup. All they had to do was put 2 and 2 together to create their ultimate Streetwise D'Tour experience.
THE STREETWISE D'TOUR