ELISAVA, Escola Superior de Disseny i Enginyeria de Barcelona.
Hatching from the egg, the birth and awakening of a chicken ready to face the real hard life after a formation and maturation process . A similar process as a student designer, for this reason the Award Ei! has born.
While Hansel Schloupt and Oriol Castellar were in their last year, they proposed to their university to create a student design award. In order to promote the work of their students and to recognize their effort and help them to enter in a new phase of life: the workplace.
The campaign is an abstraction of the process of chicken´s birth. To relate the trophy with the campaign, the inner membrane of the egg was the perfect match to describe the feeling of coming out and be selected!
Award ceremony photography