The Benefits of Nurturing a Facebook Page
Energy is neither created nor destroyed, it is thus only transferred from one form to another. While a Facebook page doesn’t directly fall under the first law of thermodynamics, we can still find a slight, if not dynamic connection with all the energy it takes to be social.
Depending on the motive behind a Facebook page, the number of likes can flourish a field of confidence. The social networking world loves images, videos and all things stimulating. Never forget this when creating a Facebook page.
Running a business is 360 degrees of strategy and policy, scripted if you will. One of the most easiest yet demanding ways to promote a business is through Facebook. It’s a window for a potential to peek through and see what a brand is about.
If you’re hoping to find success with a business through Facebook, you’ll need to nurture your page, not only for social network sophistication but as a guide to wholesome, organic Facebook likes.
Here are some compelling benefits from nurturing a Facebook page.
1. Social Butterfly
Being social both in the digital and real world is the soil to a garden of success. In order to get those organic, genuine Facebook likes, representatives of your brand need to network. Networking is a long lived proven strategy in building business.
There’s nothing worse than artificial likes. You don’t know these people, you paid to get them to like you and it just feels like the glare of the red light district creeping in the corner of a blank hotel room. Nobody wants that. Your brand is something to talk about and who else to talk about it other than people you actually met and spoke to. Relationships are gold, embrace the followers by spending quality time with them via Facebook.
2. Stimulation
Going back to science, it’s said that visual stimulation aids in the development of infant brains. That’s all fine and dandy but adults need stimulation to feel alive, active and connected as well. In order to stimulate an audience, be sure to be as natural as possible. Don’t front. While being as natural as possible, pull out all talents. Use high quality visuals, sounds and videos. High quality doesn’t mean you have to spend a fortune all the time but being authentic is a great foundation to offering high quality content.
Good quality Facebook content will attract likes from like minded people, both local and across border state lines. Finding good audio and visual content is time consuming but your Facebook page is an important platform for the growth of the brand, therefore it’s imperative to put in the time.
3. Connected Web
People like to be appreciated. Humans like to feel important, it stems from the narcism from demanding a bottle of milk with our insatiable cries as newborns. Celebrities are good examples of how appreciation is important in success. While celebrities don’t always reply to comments, there’s nothing worse than a celebrity who doesn’t appreciate their fans.
Maintaining a welcoming Facebook page by communicating and liking follower comments is a comforting way to be connected with a following. Doing this will gravitate interest and keep the momentum going in brand awareness.
4. Business Growth
Social media is some of the best marketing in the world. According to Statista the global average of 2017 in time spent on social media a day is 135 minutes. That’s more than two hours, the time of a mainstream motion picture film. Your business can be part of that. Are you ready for your close up?
Nurturing a Facebook page and getting genuine likes is a golden opportunity to utilize all that you put into your page to attract business.
5. Analytics
Facebook is chock full of graphs and analytics. Spend time understanding these tools. Facebook graph is a stellar way to get insight on followers whilst being able to find more like minded followers thus expanding the delightful web of Facebook goodness.
Facebook analytics can also be the source of what device your followers are viewing your page from. This can guide in the need for improvement of mobile or website development. Utilizing the analytic tools from Facebook Analytics can guide in strategizing demographics, percentiles, segmentation and retention.
6. Hashtag Fun
A well nurtured Facebook page is the foundation to expanding in marketing and advertising a brand, not only for selling purposes but for relevancy. Facebook is a vast space to let the imagination go wild. With that said, having fun with hashtags is a great way to offer deals, discounts, donations and competitions.
Creating catchy hashtags to spark up conversation and energy is a boost for business. Not to mention that it’s just the hot thing right now in social media- when in Rome.
The Upshot
Maintaining a relevant Facebook page is a lot of work. It takes non stop updating, keeping up with the trends, artistry and technological savviness to keep the boat afloat. Furthermore, in order to prosper a brand through Facebook your time and energy is imperative.
While creativity is a major influence on getting people interested, remember to have an objective strategy as well. If you rely on just your creativity, you may sometimes feel let down. Stay focused and zero in on the objectives of your brand purpose on Facebook.
