This project was to reduce stress through reading. Studies have found that reading a book for just six minutes can reduce stress by up to 68%, however a lot of people find books quite a big commitment in our ever busy lives.
My concept was the ‘6 Min Story’, a digital e-reader app linked to your Amazon account, which splits books into six minute sections, based on an individuals reading speed.
When six minutes are up, a bookmark will appear, saving your page for next time.
The advertising campaign aims to show people that you can cram in six minutes of reading a day, even in the shortest of journeys. The slogan 'Where will you go' is also a play on words, referring to where you could travel, and the journey of the story.