InkTea is a fictional company created for a school project. The main idea was to create tea brand meant for literature enthusiasts, but not only. The idea for logo came from merging word "ink" as a reference to writing and books and word "tea" - the product.
InkTea logo is a logotype based on Playfair Display typeface, where letters are distorted to create a playful look that would correspond with illustrations on packaging. I chose purple for brand identity color, because when set together with black and white it gives a feeling of extraordinary and uniqueness. In addition, I created set of icons that would build patterns and are used for stationery.
Each flavor of tea has a different writer assigned to it. For purpose of this project I created two versions - blueberry tea with Edgar Allan Poe and cranberry tea with Agatha Christie. The box has not only an illustration of writer on it, but also a little illustration of something that is connected to them. Poe is accompanied by raven as reference to his most famous poem "The Raven" and Christie has magnifying glass and gun as reference to crime stories she wrote.
The packaging seems to be a simple box, but it hides a surprise. Once all tea bags are used, the front wall of box can be ripped off and used as a bookmark - it has an illustration of writer on one side and chosen quotation from given writer's work on the other side. This way packaging (or actually a part of it) can get second life and provide strong connection with reading in customer's mind.
InkTea
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InkTea

Branding and packaging for a fictional tea brand InkTea
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Published:

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