On the 17th of July "World Emoji Day," Apple will release an automatic update to all IOS users which allow only a specific amount of these animal emoji's to be used worldwide. Once used by the lucky few they will be unavailable to everyone else unless purchased for 99p in the app store. Once purchased you will receive access to that specific animal pack you bought, along with a special iPhone game and Animoji filter to play and share with your friends. You will also be showing your support for endangered animals around the world and WWF. 

All proceeds go to WWF to help protect these animals who are on the brink of extinction.

The animals this campaign focuses on are:
Amur Leopard population: 60
Moutain Gorilla: population: 880
Malayan Tiger population: 280
Sumatran Elephant population: 2,600