If there’s one word that describes the taste of Simply Asia food at a purely visceral level, it’s the word YUMMY.
YUMMY comes straight from the heart. It’s a fun word… a word universally understood.
We use the word from babyhood – probably one of the first words we understand.
YUMMY talks across all age and race demographics.
Our concept is about creating a beautifully crafted art piece made out of the freshest Simply Asia ingredients.
The creative skills and effort put into creating this masterpiece will educate consumers, via social media, on the
artful craft that goes into making our food, our authentic Thai chefs, theatrical kitchens and the colourful mix of
our freshest ingredients, resulting in our authentic flavour-filled dishes.
Posters
Placemats and Pull Up Banner
Manifesto
Social Media
To ensure maximum reach, our content is served to an even wider demographic and radius than our
generic posts. The purpose of the content is to introduce the Year of Yum and entice consumers to go to
stores and experience this new world of YUM.
The making of YOY
Simply Asia - YOY Case Study
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Simply Asia - YOY Case Study

5
105
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Published: