Kepiting Belenger is a brand specializing in culinary crabs established in 2018 in Samarinda, Indonesia. Kepiting Belenger aims to introduce the authentic taste of crabs, through unique package seafood that use only the fresh ingredients. “Cooked by order and Takeaway only” are tagline that represented Kepiting Belenger’s business model.

The inspiration behind the brief is based on how Kepiting Belenger’s cooking and service style with the friendly open kitchen areas in a simple place. The geometric seafood package lines created used in brandmark add to the brand identity design, and are essential part of what makes Kepiting Belenger recognizable. The identity was created to be a symbol of Kepiting Belenger’s business model where customers can find fresh seafood and delivery buying experience.

Brand building and campaign the launch of Kepiting Belenger’s first Instagram account. The idea was to develop the account from scratch, aimed having an effective and authentic content. The high quality photos created used in all of the contents account and are important part  of what makes Kepiting Belenger’s Instagram account loveable. These elements where used to create a brand launch that integrated with the brand identity design and convey their idea: Crabs, Modern, and Up-to-date.

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