Graya Tiêus profil

Xốt Phô Mai – Cheese Sauce | TVC

Big Idea:
TRANSFORM SNACKS 
FROM ORDINARYTO EXTRAORDINARY
Snack time is easily the most forgotten meal for families in Vietnam.
But TLC Cheese Sachet changes all that. Because when families come together and snack, each squeeze from TLC Cheese Transforms snacks from ordinary to extraordinary.

TVC EXECUTION IDEA: THE COMPETITION
Family moments are what every member hopes to have when all come together and enjoy. But when snack time comes, it’s hard to get excited over ordinary snacks that we’re all too familiar with.But with TLC Cheese, family moments come naturally because each member experiences extraordinary snacks.


A proud work from our team.
Client: Bel Group / The Laughing Cow
Agency: Y&R Indochina
Art Director: Graya Tiêu
Film Director: Mandy Yeyes & his crew
Head of Art/ Copy: Joaquin Montesclaros / Nick Nakpil
Copywriter: Ha Cao, An Tran
Account team: Giang Ha, Van Tran
Producer: Mai Tran
Production House: Club House

Thanks everyone who have support this project, support me, team-mate who are not on this project but still help. Thanks guys, a lot.
Xốt Phô Mai – Cheese Sauce | TVC
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Xốt Phô Mai – Cheese Sauce | TVC

Its unforgettable project for me & team. Our hard work pay off with all beautiful scenes. It took almost 1 year from the draft idea to air.

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