Rebranding Stew Kuche
I was tasked to identify and choose a second generation hawker stall in Singapore, and to rebrand the entire stall. This includes designing a simple and fitting logo for the stall, its corporate stationary, and other applications on where the logo can be used with relevance to the client.
The stall I rebranded was Stew Kuche, a cosy and relaxed German food stall. They are famous for their authentic German sausages and beer. Approaching this, I chose a youthful concept, as this stall attracts many office goers to go there to enjoy good food and alcohol after work.
Logo Animation
An animation of how the logo comes together
Mock Ups
Brand Guidelines
This is the brand guidelines one should follow if they were to franchise on this, or make the store into a reality.
