[PT-BR]
O que é mais difícil na vida de um designer que criar a própria identidade visual?
Atuando na área há quase 6 anos, eu sempre fui uma pessoa muito exigente com meu conteúdo pessoal e sempre quis ter a minha própria marca, mas como casa de ferreiro, espeto de pau sempre tive um grande bloqueio para conseguir tirar do papel.
Durante a pandemia fiquei muito mais reflexiva, tive muito mais tempo para pensar em quem sou eu e o que quero como designer e então, finalmente consegui sentar e rascunhar minha marca. Não foi fácil, foram muitas tentativas, muitas opiniões de amigos queridos, mas no final consegui ficar satisfeita com o resultado.
Para a marca não queria apenas um logotipo, queria um símbolo que me representasse então pensei nas minhas melhores características e dentre elas a que mais se destacou foi a alegria/otimismo. As pessoas que me conhecem enxergam muito o meu lado alegre, instusiasmado e otimista relacionado ao trabalho. Design é algo que eu amo há anos e ser designer me deixa muito realizada, então qualquer job que eu faço é carregado de felicidade e empolgação, além da ousadia para resolver os pepinos do dia a dia que aparecem... Tentando juntar tudo isso, utilizei minhas iniciais para criar meu símbolo e o resultado (e mais sobre o conceito) você encontra abaixo. ;)
[EN]
What is more difficult in the designer life than creating your own visual identity?
Working as a designer for almost 6 years, I've always been a very demanding person with my personal content and I've always wanted to have my own brand, but as the shoemaker's children go barefoot I always had a big block to get it off the paper. During the pandemic I got a lot more reflective, I had a lot more time to think about who I am and what I want as a designer, and then I was finally able to sit down and sketch my brand. It wasn't easy, there were many attempts, many opinions from dear friends, but in the end I was satisfied with the result.
For the brand I didn't just want a logo, I wanted a symbol that represented me so I thought about my best characteristics and among them the one that stood out the most was joy/optimism. People who know me see a lot of my joyful, enthusiastic and optimistic work-related side. Design is something I've loved for years and being a designer makes me very fulfilled, so any job I do is full of happiness and excitement, as well as the daring to solve the everyday problems that come up... Trying to put it all together, I used my initials to create my symbol and the result (and more about the concept) you can find below. ;)
For the brand I didn't just want a logo, I wanted a symbol that represented me so I thought about my best characteristics and among them the one that stood out the most was joy/optimism. People who know me see a lot of my joyful, enthusiastic and optimistic work-related side. Design is something I've loved for years and being a designer makes me very fulfilled, so any job I do is full of happiness and excitement, as well as the daring to solve the everyday problems that come up... Trying to put it all together, I used my initials to create my symbol and the result (and more about the concept) you can find below. ;)
