End-to-end product design for Upside Business Travel, a new travel booking and management service for DIY business travelers. Since joining Upside in April 2017, I have completed a redesign of the homepage, booking flow, checkout and post-purchase responsive web application. Simultaneously, I designed additional new product features like rental cars, multi-city trips, pay-later hotels and multiple travelers. I am currently working on a new design for the booking flow to accommodate more complex trips and show transparent pricing and rewards throughout the flow.
The new designs helped to more than double conversion rate over nine months.
The designs have been influenced by customer feedback we've gathered via interviews, usability testing, surveys and A/B testing. From early discovery all the way to implementation, I design new features with sketches, rough wire frames to clarify product requirements, interactive prototypes to test with customers, and high-fidelity mockups for engineers to build.
I also established a shared language between designers and engineers around the Material Design system and React code framework for efficient product delivery.
Please see my latest work at upside.com. Take a look at large and small sizes and be sure to send some feedback my way!