Tasked (along with two team members) with the design of a healthcare-related app, we formed a concept for an iPad app which supports parents in the task of educating and energizing a toddler for the (sometimes tense) experience of getting a new sibling. 

 

I created an identity system for the brand, Baby & Me, including a set of logos and verbal, graphic and typographic standards. The Brand Standards book breathes youthful energy into this often dry format, appropriate to the tone of the brand itself.

I would like to credit Makenzie Kressin and Samantha Szerlip, my team members in the concepting process.