Work Live Play
While employed at Mustard Seed Relationship Marketing, I worked together with a team to create pitch work for Cavendish Square. I was responsible for all visual elements and the overall look and feel as seen below.
In order to increase spend in-centre, the team came up with a competition idea that will urge customers to do so. This target market typically loves to travel and they have a keen interest in the culinary arts, thus we decided that the grand prize should be a trip for two to Italy. Instead of a plain entry form, I decided to create a passport booklet in which customers can get stamps from various restaurants they’ve visited in-centre. As soon as they’ve visited all 7, they can enter to stand a chance to win.