The concept of logo:
An idea was born to use our observations to design the identity based on simple abstract symbols, representing the language of human film carnival emotions. This dynamic logo is based on modern “OFF SHIFT” style. Indian traditional art is been used here as a design element, overall a carnival feel is developed but it's not overused, Indian traditional colors are used to get the look and feel. The richness of small icons connects a link towards films and festivals. An elegant typography is used to create this logo, which is most modern, trendy, which clearly gives a festive look.
Life is always or some part connected with Reel, the word INDYWOOD, the "OO" is shows as a reel film roll. So far a unique blend and feel is developed here.
I have designed identity that uses these symbols to designate elements important from the human being’s perspective, crucial to its emotions and experiences. This is how a system has been developed, that works equally well on printed materials, physical objects, digital products, photographs, clothing and interiors. Indywood aims to promote international classic Cinema in the International domain. To initiate a healthy cinema movement in India, Indywood’s brings to you digitally restored classics from all eras as a part of its mandate.
