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The objective for this project was to create a set of icons that could be used for wayfinding signage. Wanting to get away from the typical zoo i… Read More
The objective for this project was to create a set of icons that could be used for wayfinding signage. Wanting to get away from the typical zoo icons that appeal to the kid demographic, I wanted to create a more modern icon design that would appeal to the adult. These icons are not intended for a small city zoo, but for a larger avant-garde zoo. Read Less
Published:
Client: Information Graphic Techniques
Date: November 2012
Brief: The objective for this project was to create a set of icons that could be used for wayfinding signage. Wanting to get away from the typical zoo icons that appeal to the kid demographic, I wanted to create a more modern icon design that would appeal to the adult. These icons are not intended for a small city zoo, but for a larger avant-garde zoo.